Hoang Pham

Award-winning concert pianist Hoang Pham enjoys performing sell-out shows at the Sydney Opera house, Melbourne Arts Centre, and more.


It was not long after Mr. Pham received the ABC Young Performer of the Year Award in 2013 that he first contacted Tailored Social. While one of Australia’s finest concert pianists, audiences for classical repertoire are not what they once were. The challenge was singular: sell more tickets to concerts.


  • Pay Per Click


For each concert, we consider various value factors such as repertoire, venue, and Mr. Pham’s various accolades and prior achievements. Following this, we A/B test a wide variety of targeting methods, ad formats, and creative combinations to get the results Mr. Pham is after.

The Result

AU$0.93  Cost Per Click

Cost Per Click

2.75% Click-Through Rate

Click-Through Rate

5:1 Return On Investment

Return On Investment

Our results above are the average of several campaigns for Mr. Pham’s concerts over the past two years (and counting). We’re proud to say Mr. Pham engages our services every time he wants to fill a large venue, such as the Melbourne Recital Centre.

To see how we can boost sales for your concert or event, call us for a chat, request a call back, or see how your existing marketing agency is performing with your free digital audit now.

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