AUZi

AUZi insurance launched in Australia 2007 and has since become one of Australia’s leading online insurance providers.

THE CHALLENGE

AUZi had tried three separate digital marketing agencies over three years to get results with Google AdWords but had seen no return for thousands spent. AUZi was led to believe that the market for online insurance on AdWords was over saturated with competition, and approached Tailored Social for a pay per click campaign on LinkedIn.

THE SERVICES

  • Audit Your Agency
  • Pay Per Click

THE SOLUTIONS

Tailored Social reviewed the work of AUZi’s previous digital marketing agencies along with opportunities across several pay-per-click channels. We found the previous agencies’ campaigns on AdWords to be poorly established by our standards. To AUZi’s astonishment, we insisted that AdWords was still the most cost-effective option for them if handled properly and devised a strategy to that effect. AUZi was not disappointed.


The Result




4.60%  Click-Through Rate
4.60%

Click-Through Rate

600% Cost-Per-Click Reduction
600%

Cost-Per-Click Reduction

2nd (to AAMI) National Impressions Share
2nd

(to AAMI) National Impressions Share

We achieved AUZi’s first-ever positive return on investment through a bespoke strategy that was built on working with AUZi. We reviewed all of their offerings, the competition on AdWords for the most common insurance services, and implemented a multi-tiered strategy on these factors that delivered results at a fraction of the cost AUZi had originally been spending with our competitors.

To see how we can get these results for you, call us for a chat, request a call back, or claim your free digital audit now.

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