THE CHALLENGE
Shake, Rattle and Roll’s executive producer contacted Tailored Social having been frustrated with the high costs associated with advertising on traditional media. He wanted tickets sold, but with a better rate of return.
Shake, Rattle and Roll Australia
Shake, Rattle and Roll is a musical theatre production that has been featured on The Today Show and performs at venues such as Her Majesty’s Theatre Melbourne.
THE SERVICES
- Pay Per Click
THE SOLUTIONS
We reviewed Shake’s demographics based on their historical ticket sales, the spirit of the show, and the venue. Following this, we A/B test a wide variety of targeting methods, ad formats, and creative combinations to get the results the executive producer was after.
The Result
AU$0.79c
Cost Per Click
4.64%
Click-Through Rate
33:1
Return On Investment
In only the third week of testing, we generated $16,790 of ticket sales from $500 of ads. Needless to say, Shake’s executive producer used our services for more of their shows nationally.
To see how we can boost sales for your show or event, call us for a chat, request a call back, or see how your existing marketing agency is performing with your free digital audit now.
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