ASUS has been a technology manufacturer for over 20 years, and their product range enjoys over 20% market share globally.
ASUS was finding it difficult to engage the Australian and New Zealand markets on Facebook. As a successful transnational, they knew their products were loved, but that just wasn’t enough to form a community of tech lovers around their brand that they knew were out there. They couldn’t seem to reach them.
Tailored Social reviewed ASUS’ various offerings and regional sales data to establish their target market demographics. We then used that data to create a social media strategy that involved psychographics, user personas, and user journeys, aligning these with ASUS’ products and their target market’s passions.
For almost five years, Tailored Social helped ASUS strengthen its branding and reach in the ANZ region –and even reduced their ad spend in the process– before Taiwan decided to make its marketing an internal process. By merging ASUS’ offerings with their target market’s passions, and by utilising our creative team to deliver a blend of product-based content, entertainment, and competitions, we created the community ASUS wanted. Our in-house content for ASUS regularly went viral, delivering an average of AU$0.09c cost per engagement.
To see how we can get these results for you, call us for a chat, request a call back, or let us see if your agency is working as hard with your free digital audit now.
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