Northern Instruments

Northern Instruments has provided calibration, repair, and sales services of industrial measuring and testing instruments for over 47 years.


When Northern Instruments approached us, the owner had had the business for 17 of its 47 years and had achieved his financial goals with it. Expensive ads had been placed in various business publications and portals to generate buyer interest, but they were not delivering. Our job was simple: identify potential buyers, engage them, and assist in selling Northern Instruments at the highest possible price.


  • Content Marketing
  • Pay Per Click


We considered Northern Instruments’ offerings and deemed LinkedIn to be the best channel available in securing buyers. We then designed a strategy based on various company profiles and job titles Northern Instruments felt might be interested, and we used LinkedIn display ads, in addition to direct marketing methods, to achieve his goals within three months.

The Result

100+ Leads Identified

Leads Identified

20+  Buyers Engaged

Buyers Engaged

∞ Selling Price Increased

Selling Price Increased

Through a bespoke combination of pay per click and direct marketing methods using LinkedIn, Northern Instruments was able to gain multiple offers for its sale. As a result, the company gained the choice of selling to the highest bidder, which would not have been possible without us.

To see how we can develop business-to-business leads for your business, call us for a chat, request a call back, or compare us to your existing agency with your free digital audit now.

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