The People-First Performance Marketing Agency

In a world of automated marketing, we choose human connection.
Our 10 year client relationships prove it works better

Google Analytics Certified and Meta Certified Media Buying Professional badges

0 Years

Still growing with our first-ever partner

0%

Human-First
Approach

0Since 2016

Growing Australian businesses

Tailored Social founder Michael Collas-Smith with a team member

The Journey

From First Meeting to Lasting Partnership

We Help Businesses Grow
With Real Results

Marketing That Treats
People Like People

While other agencies push automated solutions and cold metrics, we blend human psychology with data-driven performance.

Our boutique approach means real connections, real conversations, and real growth for your business.

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Tailored Social team on location with camera gear
02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe
03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set
Tailored Social team on location with camera gear

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe

02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set

03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Marketing That Treats
People Like People

While other agencies push automated solutions and cold metrics, we blend human psychology with data-driven performance.

Our boutique approach means real connections, real conversations, and real growth for your business.

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Tailored Social team on location with camera gear
02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe
03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set
Tailored Social team on location with camera gear

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe

02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set

03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Marketing That Treats
People Like People

While other agencies push automated solutions and cold metrics, we blend human psychology with data-driven performance.

Our boutique approach means real connections, real conversations, and real growth for your business.

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Tailored Social team on location with camera gear
02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe
03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set
Tailored Social team on location with camera gear

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe

02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set

03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Marketing That Treats
People Like People

While other agencies push automated solutions and cold metrics, we blend human psychology with data-driven performance.

Our boutique approach means real connections, real conversations, and real growth for your business.

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Tailored Social team on location with camera gear
02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe
03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set
Tailored Social team on location with camera gear

01

Authentic Relationships

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Smiling woman working on a laptop in a cafe

02

Real Conversations

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

Video crew filming with a cinema camera on set

03

Long-term Growth

We build genuine connections between your brand and your customers, fostering loyalty that lasts.

The Secret Behind a 10-Year Client Relationship

Discover our unique approach to performance marketing

Tired of agencies that prioritise automation over authenticity? We’re different. As your dedicated marketing partner, we combine strategic expertise with personal attention to create campaigns that truly resonate. The result? Engaged audiences that become loyal customers.

What Our Partners Say

Don’t just take our word for it. Hear from the brands we’ve helped grow through people-first marketing.

Rawson Print Co director video testimonial on 9.7x return on ad spend
Director of Rawson Print Co

Rawson Print CoDirector at Rawson Print Co

Why Top Brands Choose Us

Human-First Strategy

Every campaign is designed with real human connections at the core, not just automation.

  • No automated, one-size-fits-all solutions
  • We make personal connection enhance performance
  • Kindness is our strategy; results are our promise
Tailored Social team planning a campaign together around a laptop

Data-Driven Results

Advanced analytics and proven methodologies deliver measurable growth and ROI.

  • Clear performance metrics
  • Real-time campaign tracking
  • ROI-focused reporting
Behind the scenes of a client video shoot

Expert Team

Industry veterans with 10+ years experience and continuous certification updates.

  • Our founder & three partners are your POCs
  • Each partner has >10 years experience in their specialty
  • Deep-dive accountability: your business’ revenue is our responsibility
Production team reviewing footage on a camera monitor
Michael Collas-Smith, founder of Tailored Social

Michael Collas-Smith

MA Mass Communication, Graduate of the Australian Institute of Company Directors, Former Chairman Blind Sports South Australia

Get a Free Consult
to Improve Your Results

Meet our founder for a 30-to-45 minute video call that could be the turning point for your marketing success.

Michael will identify your unique challenges, assess your current strategy, provide actionable insights, and recommend which specific channels would benefit your business most.

Frequently Asked Questions

Your Questions, Answered. Find answers to the most common questions about our services, pricing, and how we help businesses grow.

What size client do you typically work with?
What kind of support and communication can we expect from your team?

We operate in a highly competitive/regulated industry – can you still help?
Is my data safe with you?
How do you ensure our marketing strategy aligns with our business objectives?
How do you ensure my marketing budget isn’t wasted?