Cooler Master is one of the world’s largest computer hardware manufacturers, producing computer cases, power supplies, air and liquid CPU coolers, laptop cooling pads, and computer peripherals with a strong emphasis on gaming.
Cooler Master ANZ needed to lift their engagement and page likes on Facebook to meet internal KPIs, and their in-house content wasn’t going to achieve this within their deadline. With millions of fans, they knew their audience was there and seeing their content, but they needed to excite them.
Tailored Social analysed Cooler Master’s target audiences to see which were most active online, and which products appealed to them. We then explored what associations, or passions, could be matched to those products that would excite and engage the audience so they would share the content they saw.
By better aligning Cooler Master’s Facebook content with their target market’s passions, we exceeded even our own expectations. Almost 1,500% increased engagement?! That’s not a typo. Our unique content allowed Cooler Master ANZ to exceed their internal KPIs with content that went viral, delivering an average AU$0.02c cost per engagement.
To see how we can get these results for you, call us for a chat, request a call back, or let us see if your agency is working as hard with your free digital audit now.
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