MusicEDU provides nationally approved music syllabi to over 100 high schools in Australia, and recently expanded to New Zealand.


MusicEDU wanted to develop a community and increase reach by leveraging the viral nature of engaging content on Facebook, and drive music teachers to their website to trial their programs and generate sales. While the social media marketing was a near-instant hit, and the pay per click ads were delivering, the target market weren’t converting.


  • Conversion Rate Optimisation
  • Pay Per Click
  • Social Media Marketing


For the social campaign, Tailored Social considered the passion and stressors that music educators share, and devised an appropriate strategy. With the campaign engaging and enjoying massive organic reach, the pay per click ads were then put in place. While we achieved hundreds of clicks, they were not converting. MusicEDU then engaged our conversation rate optimisation services to improve the user experience for the target URL and increase conversions.

The Result

10,000 Weekly Organic Reach

Weekly Organic Reach

AU$0.70 Cost Per Click

Cost Per Click

25% Conversion Rate

Conversion Rate

We’re more than proud to say that for over six years MusicEDU has reached over 10,000 people per week on Facebook organically. And yes, ‘organically’ means not one cent is spent on boosting posts! The community of music teachers likes, loves and shares almost everything posted, meaning their friends and colleagues see it –and MusicEDU’s brand has grown along with us.

Even better, with our conversion rate optimisation, the pay per click ads now not only drive the clicks at a great price, but they enjoy a high conversion rate delivering MusicEDU a phenomenal return on investment.

To see how we can create engaged communities for your brand, drive traffic to your website, or increase your conversions, call us for a chat, request a call back, or compare us to your existing agency with your free digital audit now.

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