Buddy Glass

Buddy Glass is a family-run local business, specialising in emergency glass replacement for over 25 years.


Buddy Glass approached Tailored Social with a singular objective: make our phone ring! The company had tried its hand at digital with various agencies but the sites and campaigns weren’t delivering conversions. Worse, the big players in the Melbourne glazing industry were simply getting most of the work. We knew it would take an out-of-the box strategy to make Buddy Glass’ strengths as a local, family-run business shine.


  • Branding and Creative
  • Pay Per Click
  • Website Development


Coming to understand Buddy Glass’ family values, considering their services, budget, and given their Melbourne metropolitan service area, we created a website that would stand out from the rest –because it felt it had been made by family. Instead of creating a slick website with corporate branding that was trying to compete with the rest, we made Buddy Glass’ basic, to the point, and with a singular purpose in mind: conversions from our Google AdWords pay per click campaign.

The Result

1st Melbourne Impressions Share

Melbourne Impressions Share

4.87% Click-Through Rate

Click-Through Rate

5:1 Ongoing Profit Ratio

Ongoing Profit Ratio

Tailored Social’s out-of-the-box approach to Buddy Glass’ challenge has delivered the company more than a new lease of life, and they’ve had to hire additional staff. Boasting a near-20% conversion rate, Buddy Glass is busier (and happier) than ever before.

To see how we can get these results for your business, call us for a chat, request a call back, or claim your free digital audit now.

Other Case Studies

Care Park Thumbnail Image

Care Park

Care Park is a leading major parking management group, operating upwards of 300 car parks internationally.

See More

Hoang Pham Thumbnail Image

Hoang Pham

Award-winning concert pianist Hoang Pham enjoys performing sell-out shows at the Sydney Opera house, Melbourne Arts Centre, and more.

See More

MusicEDU Thumbnail Image


MusicEDU provides nationally approved music syllabi to over 100 high schools in Australia, and recently expanded to New Zealand.

See More

Click here to see over a dozen more success stories.