Buddy Glass

Buddy Glass is a family-run local business, specialising in emergency glass replacement for over 25 years.


Buddy Glass approached Tailored Social with a singular objective: make our phone ring! The company had tried its hand at digital with various agencies but the sites and campaigns weren’t delivering conversions. Worse, the big players in the Melbourne glazing industry were simply getting most of the work. We knew it would take an out-of-the box strategy to make Buddy Glass’ strengths as a local, family-run business shine.


  • Branding and Creative
  • Pay Per Click
  • Website Development


Coming to understand Buddy Glass’ family values, considering their services, budget, and given their Melbourne metropolitan service area, we created a website that would stand out from the rest –because it felt it had been made by family. Instead of creating a slick website with corporate branding that was trying to compete with the rest, we made Buddy Glass’ basic, to the point, and with a singular purpose in mind: conversions from our Google AdWords pay per click campaign.

The Result

1st Melbourne Impressions Share

Melbourne Impressions Share

4.87% Click-Through Rate

Click-Through Rate

5:1 Ongoing Profit Ratio

Ongoing Profit Ratio

Tailored Social’s out-of-the-box approach to Buddy Glass’ challenge has delivered the company more than a new lease of life, and they’ve had to hire additional staff. Boasting a near-20% conversion rate, Buddy Glass is busier (and happier) than ever before.

To see how we can get these results for your business, call us for a chat, request a call back, or claim your free digital audit now.

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