Shriro is a leading consumer products distribution group operating in Australia and New Zealand, representing brands such as Omega, Robinhood, Everdure, Casio, Blanco and Pioneer.
Shriro’s CEO contacted us to evaluate their internal marketing strategy for Everdure. He had concerns relating to the budgets, projections and fees external agencies had provided for the European and North American markets. Having serviced Casio EMI for Shriro over several years, our trusted opinion was sought.
We conducted a thorough review of Everdure’s overall marketing strategy, including proposals, forecasts and budgets for both digital and traditional marketing, and found that by restructuring the external agency setup, we could save Shriro significant fees for its six-figure budget.
Delivering on this consulting project wasn’t only about restructuring the external agency setup. Rather, we analysed the other agencies’ projections, ran our own, and found they were lacking. This empowered Shriro to challenge the external agencies and prompt them to improve the guarantees made in their proposals and the subsequent contracts that followed.
To see how we can get these results for you, call us for a chat, request a call back, or let us see if your agency is working as hard with your free digital audit now.
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