About Us

Why We’re Small (And Purposefully Picky)

We’re a tight-knit team of 4 experts—and we stay small by design.

This lets us:

  • Focus deeply on every partner, ensuring no client becomes just another account.
  • Choose intentionally, working only with brands aligned with our values and growth potential.

The result?

Our partners stay with us 6+ years on average—triple the industry standard.
Why? Because we treat your business like a true partnership, not a transaction.
Your budget isn’t “spent”; it’s invested in strategies built for lasting returns –for all parties.

0+

Years Average

Client Relationship

0%

Average Revenue
Increase

0%

Human-First
Approach

Michael Collas-Smith

Michael started Tailored Social to create marketing partnerships rooted in trust, transparency, and measurable growth.

The Numbers Tell The Story

Traditional Agency
Tailored Social
Clients per strategist
15 to 20 or more
Just 3
Who runs your account
Junior
Senior only
Team stability
30–50% annual turnover
0% since 2020
How long clients actually stay
2-3 years
6+ years
ROI trajectory
Starts strong, then flattens or drops
Stable, compounding returns
Who we choose to work with
Anyone with a budget
Selective, only committed businesses ready to scale

Our Journey: From One-Man Army
to Trusted Team of Experts

2013

Michael registering the company

A "one-man army" phase

2014

landing the first clients

2016

First employee

Chris

2020

Second employee

Andre Truranov

2023

Third employee

2024

Forth employee

Ihor Anisimov

Now
Michael Collas-Smith, founder of Tailored Social

Michael Collas-Smith

MA Mass Communication, Graduate of the Australian Institute of Company Directors, Former Chairman Blind Sports South Australia

Get a Free Consult
to Improve Your Results

Meet our founder for a 30-to-45 minute video call that could be the turning point for your marketing success.

Michael will identify your unique challenges, assess your current strategy, provide actionable insights, and recommend which specific channels would benefit your business most.