Casio EMI creates some of the world’s most advanced and innovative keyboards and digital pianos, capturing over 30% market share globally.
It’s not uncommon for multinationals to take a little longer than other businesses to make use of social. Casio EMI Australia’s head of sales and marketing was confronted with this problem mid-2015. He wanted to strengthen branding, increase reach to targeted audiences, and boost traffic to their website. And it had to be done cost effectively.
Tailored Social analysed Casio EMI’s product range to help establish their target market demographics. Using this as a starting point, we then created a cost-effective social media strategy. This was built by aligning their target market psychographics, user personas, and user journeys with Casio EMI’s products to create content they’d like and share, while also funnelling them to the Casio EMI Australia website.
Since 2015, we’ve taken Casio EMI Australia from strength to strength, building its social profile from scratch to a whopping 45% average engagement rate. Each year, we’ve further refined our creative and targeting, leading to 17% year-on-year engagement growth, and running Casio EMI Australia’s most successful Back to School promotions to date.
To see how we can build your brand cost effectively, call us for a chat, request a call back, or let us see if your agency’s results are as good with your free digital audit now.
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