Care Park

Care Park is a leading major parking management group, operating upwards of 300 car parks internationally.

THE CHALLENGE

Care Park had struggled to increase their brand awareness and engage audiences across social for several years. It’s not hard to understand why. How does one get a target market excited about car parks, something that is a grudge expense for most people? Their head of public relations contacted us having been frustrated with their results to date.

THE SERVICES

  • Branding and Creative
  • Content Marketing
  • Social Media Marketing

THE SOLUTIONS

Tailored Social reviewed the locations of Care Park’s car parks, along with their target market demographics. We then built a strategy around associatively promoting the car parks with nearby restaurants, cafes, and events that people could get excited about, matching each location’s offerings with the interests of the target market around them.


The Result




19.4% Engagement Rate
19.4%

Engagement Rate

AU$0.11c Cost Per Engagement
AU$0.11c

Cost Per Engagement

14.8% Ad Recall Rate
14.8%

Ad Recall Rate

For three years, Tailored Social strengthened Care Park’s branding across its international markets. We transformed a ‘car park company’ into the expert on local restaurants, cafes, and events that their target market could get excited about, discuss, and rally around. Can you imagine almost 20% of people liking, commenting and sharing on what are ultimately car park ads?! Care Park was so impressed with the results, they then sought additional branding and print services with Tailored Social to assist in their franchising endeavours to grow the company.

If you think your brand, product or service is challenging, call us for a chat, request a call back, or let us see if your agency is working as hard with your free digital audit now.

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