Faulty Facebook Text Check Tool Costly for Advertisers
November 3rd 2017
The following article is taken from a news release about what we've found with Facebook's faulty algorithm (as admitted by them). Our managing director, Michael, was interviewed for the piece.... More and more marketers are using Facebook as a vehicle to get their message across, says Tailored Social’s Michael Collas-Smith, and Facebook is making millions from them, making it one of the world’s wealthiest companies.
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Which Channel to Use for which Offering?
October 3rd 2017
We're often shocked when clients tell us about their past experiences with other agencies, and this was the case recently with Enhanced Group, a financial firm that approached us to generate more leads for their services. Specialising in mortgages and real estate, we could not believe it when they said their previous agency (who shall remain nameless) signed them up for a three-month trial at $12,000 for pay-per click (PPC) campaigns on Facebook and Google AdWords. "Facebook for mortgages," we echoed before trailing off...FACEBOOK FOR MORTGAGES?!
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User Experience (UX): Art or Science?
June 10th 2017
The general rule of thumb when it comes to UX is simple: never make the user click twice if you want them to do something. But what happens when you're driving traffic to your target URL(s) to buy, sign up, or generate a lead, and none of that happens? Real UX begins to take place and, unfortunately, it's not so straightforward.
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